Universities are largely populated by intelligent, young people.  Higher educational attainment rates drive employment as well as higher incomes resulting in a need for more sophisticated lifestyles. UMICS will be a swirling cocktail of talent, ideas, culture, innovation and arts. The Convention Centre will be an important platform for displaying their talent, knowledge, innovations, products, solutions and the arts. Exchanging innovative ideas, demonstrating esprit de corps and moving into the future space with the rest of the world.

It will increase the prominence of UMICS and the country by hosting large conventions and exhibitions making it a landmark destination for meeting, incentive travel, conventions, exhibition (MICE). The Convention Centre will be a destination for exhibiting talents and innovation, and at the same time enhancing the image and bring economic benefits for the community and the township. It will maximise occupancy of hotel accommodation in and around UMICS, increase business for the F&B outlets and merchants. The overspill into the surrounding suburbs will contribute to the increase in the value of properties, create jobs and new businesses to complement UMICS.